15% of our annual profit.
Every year. Allocated by you.
Not 15% of some marketing budget. Not your earnings. 15% of Fairly's annual profit — what advertisers pay us across the year, less what it costs to run the platform — becomes a charity pool. The pool gets split across 20 highly-rated nonprofits, proportionally to how Fairly users picked. We publish the math. In a year where Fairly does not turn a profit, that year's pool is $0 and we say so in the report.
Your browser = your vote.
The 15% on a calendar.
The model is intentionally simple: revenue accumulates throughout the year, operating costs come off it, the pool is set at year-end, and the disbursements go out in the quarter that follows.
Revenue accumulates
Advertiser payments are recorded as net revenue across the fiscal year. Nothing pre-allocated.
15% pool calculated
Net revenue less operating costs; 15% of what remains locks in as the annual charity pool. If the year closed at a loss, the pool is $0.
Report published
The annual report goes up publicly — revenue, operating costs, the pool, and the per-charity split.
Disbursed to charities
Pool split proportionally by user choice across the 20 eligible nonprofits. Each receives one annual payment.
Profit, not gross
The 15% is calculated on what is left after the costs of running the platform — payments, hosting, payroll. The base is honest, and in a loss year it is zero.
Allocated by user choice
The split across charities follows how Fairly users picked. Not founder taste, not a board, not a marketing decision.
Published annually
Every year we publish the revenue, the operating costs, the pool, and what each charity received — so the 15% is checkable against the same numbers we used.
Published openly
Every year's report lives at /impact/[year] with the full math and the allocation table.
9 cause areas. 20 nonprofits to choose from.
The pool is distributed across a curated list of established 501(c)(3) nonprofits. You'll see the full list when you install Fairly and pick which cause your activity points the pool toward. You can switch at any time; the year-end split follows whichever nonprofit you had selected across each part of the year.
Animal welfare
Shelter support, rescue, and welfare advocacy across the country.
Children’s health
Pediatric care, youth development, and children’s wellbeing programs.
Disaster relief
Emergency response, medical aid, and humanitarian support.
Education
Direct funding for classrooms and public school projects.
Environment
Conservation, wildlife protection, and ecosystem stewardship.
Hunger & poverty
Food security, affordable housing, and basic-needs support.
Medical research
Research and patient support across major medical conditions.
Mental health
Mental illness advocacy, education, and community support.
Veterans
Services and support for U.S. veterans and their families.
What gets published, and when.
Fairly launched in 2026. Our first annual impact report will cover our first fiscal year — total net revenue, operating costs, the 15% pool size, the proportional allocation by user choice, and per-charity disbursements.
The report will publish openly at joinfairly.com/impact/2026 in Q1 2027. Every year that follows will have its own report at the same URL pattern, with the previous years remaining accessible. No takedowns, no rewrites.
Fiscal Year 2026
- 01 Letter from the founder
- 02 Net revenue and operating costs
- 03 15% pool calculation
- 04 User charity allocation
- 05 Per-charity disbursements
- 06 Independent verification
- 07 Year-2 commitments
Pick a charity. Watch the math add up.
Install Fairly, choose where your slice of the annual pool points, and the disbursement follows.