Audiences that told us exactly who they are.

A consented consumer data marketplace built around verified first-party signal. Self-reported categories, receipt-confirmed purchases, behavioral data refreshed monthly — and dozens of attributes traditional ad platforms can’t credibly reach.

Free plan availablePay only when you activateNo annual contracts
Segment preview
Illustrative
Active filters · AND
Women 28–38 ×HHI $75K+ ×Shops at Sephora ×Verified purchase: skincare ×+ add filter
Matched audience
14,820· 3.4% of base
Composition
28–32
54%
33–38
46%
Urban
71%
Per-profile activation$2.40 / profile
What you can target

Data other ad platforms can’t credibly get.

Self-reported by users, confirmed against real evidence, refreshed every month. Six categories of signal — many of them invisible to traditional targeting because brokers can’t see them and inference can’t model them reliably.

Verified purchase history

What people actually bought, confirmed by receipts and merchant data — not modeled from browsing behavior or lookalike inference.

Example queries
Shopped at Sephora in last 90 days
Bought running shoes in last 30 days
Subscribes to a meal-kit service

Financial profile

Self-reported financial context most platforms can’t access — household income, debt posture, credit profile, banking relationships.

Example queries
HHI $100K+ · primary bank is Chase
Has student loan debt, no mortgage
Holds investment accounts, age 25–35

Life events

Moments where buying intent shifts — captured by the user when they happen, not inferred quarters later from purchase patterns.

Example queries
Recently married · planning a wedding
Expecting a child within 6 months
Planning a move in the next year

Sensitive categories

Health, dietary, family planning, and other sensitive attributes — accessible only when a user has explicitly opted in to that specific category.

Example queries
Dietary restriction: gluten-free
Manages a chronic health condition
Trying to conceive in next 12 months

Behavioral inference

AI-derived signals built from consented inputs and confirmed behavior. Every inferred attribute is confidence-scored and traceable to its source data.

Example queries
Price-sensitive · deal-seeker
Brand loyal in beauty category
Tech early adopter · subscription-heavy

Conversational intent

Forward-looking signals captured through monthly conversational check-ins — what users are considering, planning, or shifting toward.

Example queries
“Considering switching skincare brands”
“Looking at electric SUVs this year”
“Want to start meal planning again”
How the data is sourced

Three properties most data products can’t credibly claim.

Every advertiser data company says “real” and “fresh.” We can name the mechanism behind each claim.

Consented

Every signal in every segment is opted in by category. Users grant consent per attribute, not in a single all-or-nothing bundle, and can revoke any category at any time from one screen.

Mechanism
Per-user consent ledger — the latest grant or revoke wins. Sensitive categories (health, religion, political affiliation, family planning) require explicit per-category opt-in but never expire on a clock. No periodic re-prompts.

Verified

Purchase data is confirmed against real evidence — not inferred from browsing behavior or modeled from lookalikes. What people say they bought, we can prove.

Mechanism
Four detection sources cross-checked per purchase: affiliate click-throughs, parsed email receipts, uploaded receipts, and merchant invoices.

Fresh

Behavioral signal stays current through monthly conversational check-ins. Segments older than the freshness threshold are flagged stale before you can export them.

Mechanism
AI-distilled intent signals from monthly check-ins update the profile. A 50-user minimum-cell-size floor prevents re-identification on any aggregate.
The platform

Four surfaces, one workflow.

Compose a segment, ask the AI advisor for refinement, activate it as an ad audience or survey or research session, and slice the broader consented audience when you want to learn what’s there.

Segment Builder
All plans

Compose audiences across demographics, financial profile, lifestyle, purchase history, and AI-derived behavioral attributes. Real-time count and demographic preview as you filter.

AND/OR filter logic with nested groups
Live audience count under 1s
Activate to Meta, Google, or hashed CSV
AI Advisor
All plans

Describe your ideal customer in plain language. The advisor queries the live audience and returns proposed segments with reasoning — no hallucinated audiences, no inferred personas.

Grounded in real platform data
One-click open-in-builder
Higher rate limits on Growth+ (100/hr vs. 20/hr)
Campaigns
All plans

Sponsored offers, surveys, and focus groups. Pay per response, per seat, or per event depending on the channel. Attribution to 30 days.

Sponsored offers · CPM/CPE/CPC/CPA
Surveys with quotas + census weighting
1:1 interviews and focus groups
Data Explorer
Growth +

Understand the audience before you build a segment. Counts, demographic breakdowns, and behavioral patterns across every attribute — no segment to save, no commitment.

Aggregate-only — never individual records
50-user privacy floor enforced
Programmatic access via API on Scale +
Run real campaigns on the free planDiscover
Surveys, sponsored offers, focus groups, the AI advisor, and the segment builder are all available on Discover (free). You only pay when you reach people — per profile for exports, per response for surveys, per seat for sessions, per event for sponsored offers. Paid plans add the Data Explorer, higher AI Advisor limits, programmatic API access, and discounts on Fairly’s margin — never on user rewards or the charity allocation.
Pricing

Subscriptions cover the platform. Activations cost only what you use.

Subscription
A flat monthly platform fee.
Discover is free forever and includes the segment builder, the AI Advisor (rate-capped at 20/hr), and every campaign type. Paid plans unlock the Data Explorer, higher AI Advisor limits, programmatic API access on Scale, and a discount on Fairly’s margin.
Activation
A per-unit cost when you reach people.
Exports priced per profile, surveys per response, research sessions per seat, sponsored offers per event. Rates scale by filter specificity and sensitive-category targeting. Tier discounts touch only Fairly’s margin — never user rewards or the 15% charity allocation.
Discover
Free
Segment builder, AI Advisor (20/hr), and every campaign type. Activations priced at the base per-profile/response/seat/event rate.
Starter
$199/mo
Everything in Discover, plus a 15% discount on Fairly’s margin when you activate.
Growth
$599/mo
Adds Data Explorer, AI Advisor at 100/hr, location-based targeting, and a 25% margin discount.
Scale
$1,499/mo
Adds programmatic API + webhooks, longitudinal studies, dedicated support, and a 35% margin discount.
Early access: the first 15 design partners get six months free on Growth or Scale, plus locked-in pricing as the consented audience grows. Apply below.
Get started

Tell us about your team.

Choose how you’d like to start. Either way, we review every submission personally and reply within two business days.